Presented to Sanderson London · Morgans Originals

Hanna

AI Guest Intelligence & Hospitality Concierge

A purpose-built AI layer that transforms every touchpoint — from check-in to checkout — into a revenue opportunity and a memorable guest experience.

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Current Friction

Where Sanderson
is losing value today

Each friction point is paired with the specific Hanna functions that resolve it.

Guest Conversion

Hotel residents leave without dining on-site

↓  Hanna resolves this by

Proactively converting every room into a dining touchpoint

  • Sends a personalised in-room welcome message at check-in with same-day F&B availability
  • Surfaces relevant experiences based on stay duration — afternoon tea for day-trippers, dinner for multi-night guests
  • Enables one-message booking confirmation — no phone call, no front desk handoff
  • Tracks resident-to-diner conversion as a reportable KPI surfaced to management weekly
  • Follows up with guests who didn't book on day one with a contextual nudge on day two
Siloed Systems

Bookings, orders, menus, and events live in separate platforms with no shared guest view

↓  Hanna resolves this by

Acting as the connective intelligence layer across all guest touchpoints

  • Creates a unified guest conversation thread persisting across booking, pre-arrival, in-stay, and post-visit
  • Passes structured guest data (preferences, occasion, dietary needs) downstream to each platform via API
  • Gives the team a single-view dashboard: who's in the building, what they've booked, what they've asked
  • Eliminates manual re-entry between systems — one capture, many uses
  • Flags operational gaps (e.g. afternoon tea booked, champagne add-on never offered) for team action
Menu Clarity

Multiple menus create confusion — team and guests unsure what's available when

↓  Hanna resolves this by

Serving the right menu to the right guest at exactly the right time

  • Knows session times, service windows, and live availability for every F&B outlet in real time
  • Presents only options that are currently live — a guest never enquires about something unavailable
  • Routes guests intelligently across all three propositions within a single conversation
  • Updates menus and availability from one admin input — reflected instantly across all guest-facing channels
  • Handles multi-experience requests: a guest asking about afternoon tea can be offered dinner in the same thread
Experience Launches

New events and seasonal experiences are slow and hard to communicate

↓  Hanna resolves this by

Becoming an always-on broadcast and booking channel for every new experience

  • New experience uploaded once — live across web chat, WhatsApp, and in-room QR within minutes
  • Proactively surfaces new events in every relevant guest conversation and at every check-in
  • Creates dedicated booking flows with capacity management, pricing tiers, and add-ons built in
  • Sends targeted re-engagement to past guests who attended similar experiences
  • Reports real-time take-up so the team knows which events need a push and which are selling out
Booking Intelligence

No clear view of which guest booked which experience, or the context they brought with them

↓  Hanna resolves this by

Tagging every booking with full guest context before the team is briefed

  • Captures occasion, dietary requirements, group composition, and special requests in natural conversation
  • Tags each reservation by source: hotel resident, direct web, walk-in enquiry, or returning guest
  • Produces a daily "who's coming in" briefing pushed to management each morning with full context per cover
  • Gives a unified view across Mad Hatter's, Long Bar, and The Restaurant in one place
  • Auto-flags VIPs, returning guests, and celebration occasions so the team personalises before guests sit down
Reporting

F&B reporting limited to historic cover counts — no demand signals or guest intent data

↓  Hanna resolves this by

Turning every conversation into an operational intelligence signal

  • Tracks the most common guest enquiries — revealing latent demand for experiences not yet on the menu
  • Reports declined bookings: what was turned away due to capacity and the implied revenue lost
  • Measures upsell acceptance rates per experience (e.g. champagne add-on take-up at afternoon tea)
  • Resident-to-diner conversion tracked weekly, by stay type and room category
  • Monthly summary of guest language and sentiment — feeding directly into F&B planning and menu development

OpenTable Integration — specifically how it works

Hanna does not ask you to choose between your existing platform and something new. OpenTable owns guest discovery and reservation infrastructure. Hanna owns the conversation layer around it. Here is exactly how they work together.

The integrated booking journey

Guest discovers Sanderson via OpenTable or website
Hanna engages — captures context OpenTable cannot collect
Booking confirmed via OpenTable API — no duplication, no manual step
Guest context pushed into OpenTable reservation notes automatically
Post-visit: Hanna follows up; OpenTable review request sent in sequence

OpenTable continues to handle

Discovery & Reservation Infrastructure

  • Guest acquisition via OpenTable's search and marketplace — your profile, ratings, and SEO presence are untouched
  • Real-time table inventory and availability management
  • The confirmed reservation record and floor plan calendar
  • OpenTable Dining Points for guests who use the loyalty programme
  • Post-dining review collection via OpenTable's transactional email

Hanna adds on top via OpenTable API

Conversation, Context & Sync

  • Reads live availability from OpenTable in real time — Hanna never offers a time that isn't actually free
  • Creates reservations directly into OpenTable on behalf of the guest — Hanna is the interface; OpenTable remains the system of record
  • Writes guest context — occasion, dietary needs, source (resident vs walk-in), special requests — into OpenTable's reservation notes field automatically
  • Handles modifications and cancellations in conversation and updates OpenTable in real time, notifying the team
  • Acts as the single source of truth for menus and experiences — update once in Hanna and it reflects instantly across all guest-facing channels (website chat, WhatsApp, in-room QR, email); OpenTable's own listing requires a separate manual update in their dashboard, but Hanna prompts the team to do so and tracks whether it has been completed
  • Reduces version drift between internal menus and what OpenTable shows guests — a common problem when seasonal changes or new experiences are updated in one place but not the other; Hanna flags the discrepancy so it is never a guest-facing issue
  • Extends the post-visit journey beyond OpenTable's transactional email — personalised follow-up, return incentives, and re-engagement outside OpenTable's scope

Everything Hanna
brings to Sanderson

01

AI Concierge & Booking

Handles all F&B enquiries, reservations, and experience bookings in natural conversation — 24 hours a day, across website, WhatsApp, and in-room channels.

02

Resident Conversion Engine

Detects checked-in hotel guests and proactively presents tailored dining offers — timed to check-in, turndown, or the following morning.

03

Dynamic Menu Intelligence

Surfaces the correct menu — Afternoon Tea, Long Bar, dinner — based on time of day, guest profile, and live session availability.

04

Experience & Event Promotion

Every new event or seasonal menu is instantly available in Hanna's knowledge base and broadcast to every relevant guest conversation.

05

Preference & Occasion Capture

Collects dietary needs, occasions, group sizes, and special requests in conversation — pushed downstream to OpenTable and your team before arrival.

06

Intelligent Upsell

Recommends champagne upgrades, private dining, cocktail pairings, and spa add-ons at the right conversational moment — never a sales script.

07

Post-Visit Engagement

Follows up after each experience with a personalised message — feedback, return incentives, and OpenTable review sequencing.

08

Demand & Intent Reporting

Aggregates what guests ask for, book, decline, and spend — forward-looking intelligence your F&B team can act on, not just historic counts.

09

Multi-Channel Presence

Deployable across website chat, WhatsApp, in-room QR codes, and email — one consistent Sanderson voice everywhere your guests are.

Guest Experience

How Hanna
feels to a guest

Hanna is not a chatbot. It is a warm, articulate presence that reflects the Sanderson personality — witty, considered, and always on brand.

The Welcome Moment

Minutes after check-in, a guest receives a personalised message highlighting that evening's last Mad Hatter's seating — and a one-reply booking confirmation.

The Occasion Upgrade

A guest mentions an anniversary. Hanna flags it to the team, suggests a champagne arrival, and writes the occasion into the OpenTable reservation. The team arrives prepared.

The Frictionless Change

A guest needs to push afternoon tea by 30 minutes. They message Hanna. OpenTable is updated in real time, the team is notified, and the guest is confirmed — in under 60 seconds.

The Return Invitation

Three days after checkout, Hanna sends a curated note referencing their specific experience and what's coming next month. Not a newsletter. A conversation continued.

H
Hanna · Sanderson London
● Online now
Hanna
Good evening, and welcome to Sanderson. I hope your room is to your liking. You're with us through Thursday — shall I reserve you a spot for Mad Hatter's Afternoon Tea tomorrow? We have 3pm available.
8:14 PM
Guest
Yes please — it's actually our anniversary
8:17 PM
Hanna
Congratulations. I'll let the team know and arrange something special. Would you like to add a glass of Ruinart Blanc de Blancs to the booking?
8:17 PM
Guest
Perfect, yes
8:18 PM
Hanna
Done — confirmed for tomorrow at 3pm. I've noted the occasion and your team will be ready for you. Enjoy your evening.
8:18 PM